Insights
GEO research & field notes
Research and analysis on Generative Engine Optimization (GEO), AI visibility, answer engines, and AI citation strategy.
The 'No AI' Rule Tests the Wrong Thing
Spell-checkers pass. AI-written code is celebrated. AI-written articles get rejected. The line was never about AI — and the coherent standard is the one engineers already use, and the one answer engines already apply.
- GEO Strategy
AI Traffic Is Now a Revenue Channel
Adobe's holiday data made one thing clear: AI discovery is already sending buyers, not just browsers.
- Market Shift
The AI Discovery Land Grab Has Started
Travel, finance, software, and media are all seeing AI referral growth. This is not a retail-only story.
- Search Behavior
Zero-Click Does Not Mean Zero Influence
Bain's numbers show why brands can lose demand long before they notice a traffic drop.
- GEO Research
Visibility Is Now an Engineering Problem
Princeton's GEO research reframed discoverability as something you can design, not just hope for.
- AI Distribution
The New Homepage Is the Answer Layer
When ChatGPT and Google surface summaries, links, and attribution, discovery starts before your site loads.